Susquehanna University

Sire Advertising has partnered with Susquehanna University for a variety of advertising and marketing efforts since 2002. This relationship has grown in 2008 with the development of several additional collaborations. The 150-year anniversary of the university was celebrated with a performance by The Susquehanna University Masterworks Chorus and Orchestra at New York City’s Carnegie Hall, which was recorded for sale. Sire designed the CD and accompanying case and insert booklet. In keeping with the University’s color scheme and clean design approach, the package attractively featured photo highlights as well as performer names and composition details. Sire also developed a series of attractive e-mail templates to assist the Admissions Office communicate and recruit new students. Also to celebrate the institution’s 150-year anniversary, Sire developed a custom Susquehanna University calendar. Featuring beautiful photography spread across 12 momentous months, the calendar highlights the coming year’s major campus events and celebrated holidays. In addition, Sire created a development brochure designed to assist the University’s fundraising efforts. The eight-panel accordion-fold piece features a small pocket and corresponding bounce-back card.