AFS Energy Systems

Since 2009, Sire Advertising has been partnering with AFS Energy Systems, a leader in renewable energy biomass systems, to develop the company's strategic marketing collateral materials to introduce the firm's services to prospective clients and generate new sales leads as well as a search engine optimization program. Located near Harrisburg, Pennsylvania, AFS provides turnkey design/build energy solutions for businesses across North America.

The first project Sire developed for AFS was a tri–fold brochure that is utilized as a handout at sales meetings or as a fulfillment piece for telephone and Web site inquiries. The brochures can also be inserted into the custom presentation folder Sire designed for AFS associates to organize and package proposals, contracts, and service agreements, for example. In addition, Sire developed a series of project sheets by industry highlighting benefits, testimonials, and photography from each site location.

Sire also assisted AFS with selecting promotional items to effectively position and brand the company with existing and prospective clients.