Arcon Group

Sire Advertising took the lead role in developing a series of new strategic branding, collateral, and Web initiatives for the Arcon Group, Inc. in 2010 to establish and position the company as a leader in the competitive construction management industry.

Sire implemented a strategic positioning plan that included the development of a brand identity for the company. The logo's featured icon and steel–gray and blue colors create both a corporate and industrial feel. With the establishment of the new identity and accompanying branding, Sire subsequently carried these graphic design elements throughout the company's stationery, collateral, and new Web site to begin building brand recognition and equity.

For sales presentations and fulfillment programs, Sire provided art direction for the development of a custom eight–page pocket folder brochure to introduce the firm's services to prospective clients and generate new sales leads. This professional piece serves as a versatile, effective sales tool for presenting and distributing a comprehensive overview and information about the Arcon Group.

To establish an effective online presence, Sire created the company's next generation Web site, arcongroupinc.com, featuring an easy–to–navigate structure and search engine optimization (SEO) program to help the site rank higher with popular search engines such as Google, Yahoo, MSN, and Bing.

In addition, the content–rich site redesign includes a custom slideshow on the home page to highlight several of the company's recently completed high–profile projects. Sire also developed a portfolio section, Frequently Asked Questions (FAQ) page, and contact form to begin developing a home–grown database for the company's future marketing efforts.