Sterman Masser Farms

Sterman Masser Potato Farms, now in its eighth generation of family ownership, partnered with Sire Advertising to develop the venerable company's next generation Web site. The site, masserspuds.com, was redesigned and expanded to promote the company's retail strategy as well as serve as a comprehensive resource for consumers, retailers, and distributors.

Sire's creative team developed a colorful, eye–catching site that features an easy–to–navigate structure. In addition, the site redesign incorporates the Masser brand and positions the company as consumer–friendly. A custom slideshow on the home page highlights the company's rich history, popular brands, and community involvement.

The visually–appealing site is content–rich and provides detailed information on each of the company's brands of potatoes–from the traditional Blue Denim white potatoes to the company's innovative new Steamables brand of microwavable potatoes. There's even a History of the Potato section that provides interesting facts about the origin of the potato and how spuds have become a popular staple in the world's daily diet.

For consumers looking for delicious new ways to enjoy spuds, they can search the site's extensive recipe finder application. The site also serves as a powerful communications tool for the company to promote its mission, values, community involvement, and latest news and information.

Sire also developed custom interactive presentations tracing the potato's journey from Field to Table as well as a historical timeline illustrating how the company has grown from its humble beginnings into part of a national network of quality potato growers.