Sunbury Textile Mills

In a cookie–cutter world where everything is mass produced and individuality is difficult to find, there are a select few organizations who take pride in the extraordinary. Sunbury Textile Mills (STM) is one of those companies. Situated in Sunbury, PA, STM has been weaving decorative fabric since 1954. Over fifty years later, they've become one of the most influential mills in the world, bringing innovation, performance, and unprecedented quality to the age–old industry.

Sire Advertising has had the opportunity to develop custom holiday cards for STM, a new one each year featuring a unique holiday–centric fabric. STM provides a sample of their fabric to Sire and the creative team develops several card concepts centered on the design of the year. The result is a one–of–a–kind holiday greeting that is mailed to partners and clients around the world. Over time, the cards have become somewhat of a collector's item to many recipients who save each year's card to marvel in the uniqueness of the design year after year!

In addition to the holiday cards, Sire has also been the go–to resource for event invitations, signage to promote new products, product tags, as well as business cards. Sire has taken great pride in establishing and maintaining a level of brand continuity and consistency among all STM marketing components.