January 22, 2009

What’s Your Web Strategy for 2009?

Interested in making the most of your Web site’s marketing potential? Of course you are! Take a look at these simple tips for boosting online response rates in 2009.

Know Your Visitors
Regularly review your log files to gain an understanding of visitor activity and favorites. This will help you better position your content on the pages.

Returning Visitors
Give your existing and potential customers a reason to visit your site on a regular basis. Place
an emphasis on routine content updates. Incorporate a blog. Or, drive traffic to your site through
E-mail marketing efforts.

Frequent Buyers
Retailers should reward buyers with special offers to encourage repeat visits and entice additional shopping.

Encourage Two-Way Communication
Most sites are strictly informational, lead-generators. Adding an interactive component will help better engage your audience. Consider a blog or a chat in 2009 to take interest to an all-time high.

Capture the Captivated
Adding an E-mail sign-up form to your site will allow you to develop a homegrown database, which can be used to market to an already interested audience. Make sure to let wary readers know what they stand to gain by offering their E-mail address. Most of all, follow-up on your promise!

Hello, Social Media
If you haven’t explored the potential of social media, set your sights for 2009. Depending on your industry, you may want to consider a presence on popular sites like Facebook, MySpace, and YouTube.

Relevant Navigation
Reviewing your analytics will help you decipher how your visitors are navigating your site. Take a look at how visitors travel through your navigation structure. It may be necessary to move around pages and possibly even delete some to bridge the gap between relevance and usability.

Peak Days
There are peaks and valleys to site traffic. Know your site’s most popular days and work to facilitate traffic on your “off” days. Utilize other media such as direct mail and print advertising to drive traffic to your site during off-peak times. Incorporate a landing page on your site, which features information specific to the promotion. Always give your visitors an offer or benefit for making the connection to your site. Incentives help conversions down the road.

Make the Contact
Contact forms can be powerful lead-generation tools if used properly. They allow you to build a comprehensive, up-to-date database, which is paramount to a healthy marketing campaign. They should also be updated constantly and tailored to request precisely the information you need, nothing more, nothing less.

Learn how you can make the most of online marketing. E-mail info@sireadvertising today or call (570) 743-3900.

Click here to download a printable PDF.